I worked closely with Hayley Dineen to help her develop a logo and style for her brand, Sackville & Co. Hayley had seen an opportunity in the market to start a Cannabis accessories brand after Canada had made the move to legalise fully in July 2018.
Hayley, a fashion designer based in Toronto, knew there was potential for a more approachable brand aimed at a female market. The male-dominated sector felt like an intimidating and exclusive world.
We teamed a bright, fresh, contemporary look and feel with Hayleys' empowering and encouraging tone of voice to help Sackville & Co to stand out from competitors in the sector.
Her goal is to create a community of artists and craftspeople who will collaborate on a collection of accessories and ceramics to help form the brand which helps Canada to experience a new relationship with cannabis.
"Sackville and Co. is filling a gap in the market that has been long overlooked. Research shows that women are a key demographic in this new market, and we give them the experience they deserve."
Garden Designers Kate Savill and Tamara Bridge approached me to help them with some branding, a brochure and a set of business cards to help them promote their garden at the 2017 RHS Chelsea Flower Show.
The Garden is part of the Radio 2 'Feel Good Gardens' and with the help of Jo Malone and Jo Whiley they have designed a garden which draws attention to the visitor’s sensory response to scent and the power it has to enhance mood, lift spirits and improve wellbeing.
"Unlocking memories through scent allows the mind to drift, be soothed and comforted. Visitors are encouraged to reconnect with their emotions and the world around them. In the space of a few steps in a garden, the visitor can be immersed in their own thoughts or simply breathe deeply in the fresh air."
I worked closely with Kate and Tamara to develop a style which would encapsulate the feel of the garden in a simple and sophisticated way. We opted for a soft touch laminate over a deep plum colour inspired by the colour of the roses in the garden. A holographic foil logo is like a multicoloured twirling aroma of all different scents you will experience in the garden.
You can read more about the garden here: rhs.org.uk
You can see more of Kate and Tamara's work here:
Cosy Club is a nationwide restaurant and bar chain renowned for its quirky decors and tasty cocktails. The Cosy Club's locations are especially selected to ensure each Club has its own unique sense of character and style. To match this eclectic approach, each Cosy Club has its own unique branding.
Whilst working with Smith & Milton I helped create the branding, signage and printed literature for the Hereford Cosy Club.
Hereford's Cosy Club is set in a Tudor gatehouse, once the entrance point to the town which was famed for its cattle and farming. I used these cues to help create the style, drawing inspiration from wrought-iron weather vanes, teamed with Tudor embellishments and rich colours.
I worked with film-makers Ollie Smith and James Walker to create a typographic style for the music video Chasing Rainbows by the Hightown Pirates.
The filming was to be shot at the Wapping Wharf old steps in London, on the banks of the Thames. My role was to try and think of a style for some of the lyrics which would appear throughout the film.
I thought this would be a great opportunity to use the environment to create some of the lyrics, and then to use natural elements, such as the tides or the wind to film the words disintegrating back into the environment.
I started by doing some sketches of the words we were going to use in the natural materials that might be found near beaches and rivers like small stones, seaweed, driftwood and also writing into the sand using a stick.
After a day of testing on the beach at Uphill in Somerset we felt confident that some of the styles we had tried out could work, and that by throwing water over them, adding more sand or just filming them slowly recede using time-lapse photography we were able to show them disappearing back into nature.
It was an amazing experience to be part of the shoot, working with really talented film-makers I learnt so much about the process and how much hard work goes into it.
Video to be released soon!
Whilst working at Smith & Milton I designed the key image used for the Bath Literature Festival. This then formed the basis for all aspects of the festival, from brochure to website and signage. Being the festivals 21st birthday I wanted to create something fun and playful which would celebrate the milestone in its young life!
A two colour screenprint of beautiful Olinda in Recife, Brazil.
No Boundaries is the arts industry annual conference with a focus on presenting questions and challenging new ideas on the role of arts and culture.
The brief was to reflect in the creative the tumultuous world we are now living in, with vast number of voices fighting to be heard.
I created a pattern which formed the basis of this years look and feel. The contrasting, bold shapes overlapping symbolise the clashes of political viewpoints in the current climate.
Villa Saletta is a large estate in Tuscany, with over twenty restored farmhouses. It's been a functioning estate since the year 980, complete with large vineyards and sprawling farmland.
So to celebrate the incredible heritage of the estate, the master winemaker decided to create a limited edition range of wines.
I decided to use the significant numbers from the estates history as my design cue, stacking them in gold and interlacing them with some of the flora that can be found at Villa Saletta.
A concept idea for an artisan chocolate makers.
Each flavour would have a colour palette and pattern that would mimic the flavours experienced whilst eating the bars.
Ollie approached me to design him an identity for his creative film making services.
Based in Bristol, Ollie's work spans music video production, documentary making and campaign work for multi-national companies and international charities.
He wanted something simple and strong that could showcase his business. I opted for a monogram, combining the curved letters of his initials overlaid to give a unique mark which would set him apart from the rest.
I teamed this with a bold colour palette of white, black and mandarin orange keeping the brand vibrant, eye catching and modern.
You can see ollie's showreel here: olliesmithcontent.com
Whilst working at Eighth Day Design, I worked on the identity for the Indonesian restaurant, Warung Bumbu in London.
Signage, menu's, and and stationary were all designed with a bright, bold colour palette and delicate pattern which hint to the exotic and unusual flavours created by the chef.
An identity concept for a design competition. 'Homelands' is a community of musicians and artists from all over the world who come together to create unique sounds and visuals. I created four patterns based on British, Carribbean and African designs each representing the different cultures involved in the project. I created a simple logotype and matched it with a striking colour palette to get across the vibrancy of the project and the talented people involved.
For a few months in 2014 I was travelling in South America, and spent some time volunteering at the Sky Hacienda Eco-hotel in Bolivia.
At nearly 3000 metres above sea level, nestled amongst the Bolivian Andes, the hotel has a very unique and spectacular backdrop, you really do feel like you're closer to the clouds.
I witnessed it's ever changing skies, and took them into account when looking at how the branding could work.
A concept brandmark for Cosy Club.
Halo Foods wanted to create a range of low-calorie chocolate bars.
The packaging needed to reflect the lighter nature of the product whilst still making it look like an indulgent treat.
I decided to create a series of simple illustrations and typographic designs, teamed with a more pastel colour palette to really highlight the low calorie aspect of the bars.
Get the Look was a pilot show idea created for BBC.
Each week the show would feature make up tips, hair ideas and fashion advice from various celebrities.
It appeared online, through the BBC website and social media.
I created a brandmark and look and feel for the show. Using sparkling glitter and powdery make up textures over the top of photographs or video content I was able to give each image a distinct atmosphere and style.
The show no longer runs but you can see content here: bbc.getthelook
A concept idea for supermarket chain One Stop.
The brief was to create a more unique and interesting way of packaging One Stops's own brand range within the stores. I used watercolour textures with a cutout illustration style and characterful typography to create a more distinct look.
Branding, illustration and stationary for a fishmongers with a passion for local produce.