I worked closely with Hayley Dineen to help her develop a logo and style for her brand, Sackville & Co. Hayley had seen an opportunity in the market to start an accessories brand after Canada had made the move to legalise fully in 2018.
Hayley, a fashion designer based in Toronto, knew there was potential for a more approachable brand aimed at a female market. The male-dominated sector felt like an intimidating and exclusive world.
We teamed a bright, fresh, contemporary look and feel with Hayleys' empowering and encouraging tone of voice to help Sackville & Co to stand out from competitors in the sector.
Her goal is to create a community of artists and craftspeople who will collaborate on a collection of accessories and ceramics to help form the brand and build a community.
"Sackville and Co. is filling a gap in the market that has been long overlooked. Research shows that women are a key demographic in this new market, and we give them the experience they deserve."